Right or wrong, Sweden’s Sister Sin‘s frontwoman, Liv Jagrell, has decided to use her sexuality within the pages of Penthouse to help promote her band. That’s one way to look at it. However, Jagrell doesn’t appear nude, and as she told Decibel, she wanted to keep it classy:
Our label, Victory Records, has a very good relationship with Penthouse—they do a lot of interviews with Victory’s bands in the music section. So, they asked Victory which artists are releasing an album soon. Victory told them about Sister Sin and that the singer is female. That’s how Victory got interested. I think Penthouse would’ve done just an interview like they did with the other bands, but they asked me to do some pictures that would be just for Penthouse instead of using older band pictures. But from the beginning, I said it would have to be classy. And the interview is about Sister Sin, not me personally. So, it’s classy pictures that I could put up anywhere.
Check out one of the pics in the Penthouse spread right below:
Sister Sin released their fifth album, Black Lotus, in October 2014, and are gearing up for a pretty big European tour, set to start in March. Get the dates here.
What do you think: Is it OK for women in metal to use their sexuality as a way to sell albums or gain exposure?
Rock Hard \m/