In This Moment Release “Adrenalize” [VIDEO]

“I crave excess,” wails In This Moment frontwoman Maria Brink. And that’s exactly what she got in the new video for “Adrenalize.” The track comes off the bands latest album, Blood.

The track itself, is among the best on Blood. It’s catchy, hooky, aggressive, creepy, and sexy, and when you think it can’t go anywhere else, it switches gears and adds some wicked effects. “Adrenalize” is one of those songs that would have ruled MTV when the network played music… err, videos. Thankfully, the video is one that would have ruled MTV as well.

in this moment

The video is filled with images that echo Nazi Germany, and the tortures that go along with it. It also echoes some of Marilyn Manson’s, Rob Zombie’s, or NIN’s video work, while also leaving us with a Silent Hill or Grave Encounters 2 vibe. It is interesting that Maria plays the nurse who administers “treatment” on Maria, which has to mean something about lost marbles, self-loathing, or split personality. Whatever it is, it’s disturbing, especially with all those damn masks.

If you’d like to see In This Moment live, click through for their tour dates; they are currently on tour with Stone Sour.


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