We had to launch head-to-head with them. We didn’t know what they were doing. They didn’t know what we were doing. You assume they’re going to do some things; you get some right and some wrong. But we were pretty focused. The titles we had in development, whether it was Forza 5 or Ryse or any of our launch titles, we felt like we were ready.
We were trying to do a lot more–if you think about Kinect and voice and TV integration, we had perhaps a more ambitious vision. But with that said, no, no one has ever said that we shouldn’t have launched [when we did]. That we didn’t feel like that was the right time and place. We’re off to a good start, but we have a lot more work to do. We never regretted or felt like we weren’t ready. – Xbox executive Aaron Greenberg